Mobile advertisement means taking your ad to the streets, either in the form of trucks, vans, bicycles, plane or boats displaying your ads. Bringing your product or service to the potential customers and moving it around to create more exposure.
Mobile event marketing is another form of advertising which takes your product directly to the potential customers by displaying the product in different social events, exposing it and increasing awareness to the brand. The target customers are already there, and you can create familiarity through face to face interaction in a friendly and non threatening atmosphere with free samples and prize winning games.
It can be done locally by placing a pop-up tent or a booth in street and art fairs, or it can be done on a national scale by following a rock band for example. Many international brands create a year round tour of events which create an emotional connection to the product.
Radio stations do it, beverage companies do it, sport products do it – mobile event marketing is thriving and doing well to the delight of all involved.
Any event that brings many people together, and has to do with your target customers can do. Tailgating before a game? A sports drink company is there and sports equipment as well. Rock concerts, grand opening, marathon run… All those can be tapped to create a mobile event marketing .
There are numerous companies that specialize in this form of advertising. They can create a single mobile event marketing plan or a city wide program. MMA mobile Marketing Association is one of the companies that has a global reach, In Motion Promotion is another company that design mobile marketing on the go and says it is an hands on, effective and experiential. Q Productions is an expert in event production from concept and development to interactive event solutions.
No longer a bit player, mobile event marketing is moving to center stage. Budgets for event marketing have reached almost a million dollar this past year, with an expectancy to grow 15%-20% next year. It became one of the most hip, young and successful marketing techniques and it proves itself with sales.
