For over 80 years adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today adidas is a global leader in the sporting goods industry and offers the broadest portfolio of products. Adidas products are available in virtually every country of the world. Their strategy is simple: continuously strengthen the brand and products to improve their competitive position. Yes, Adidas is not the property of wealthy and stars today. You can see so many youngster even students who wearing Adidas Shoes and Adidas clothing.
Adidas is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok Sportswear Company, TaylorMade-adidas Golf Company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike. As a famous brand, Adidas has it typical logo, three parallel bars, and the same motif is incorporated into Adidas’s current official. The “Three Stripes” were bought from the Finnish sport company Karhu Sports in the 1950s. The company revenue for 2008 was listed at €10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion.
Adidas has developed unique and dynamic marketing initiatives in traditional and emerging mediums. They are stalwarts of innovative, out-of-the-box campaigns that extend beyond their products to an entire philosophy, thinking, and way of life. Here are several campaigns that speak not only about Adidas products, but the lifestyle they create: Urban Art Guide Mi Adidas Adicolor viral video
Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.
Do you admire them when you see someone who wearing Adidas shoes? They look fashionably. I think you have no necessary to admire them if you have one. So, log to our website and buy one. So many kinds such as Men’s Adidas City Series, Women’s Adidas Adicolor Series or others will match your taste.
Internet reference:
http://en.wikipedia.org/wiki/Adidas#Marketing
Editor: Nevada
