For Search Engines

When people are searching something with help of Search Engines they use KEYWORDS (mostly phrases - example - “work at home” “online business opportunity” and so on)! How do Search Engines know, what You Ad is promoting?

Well, they send out “robots” (like googlebot, MSNbot, Yahoo slurp …). The main function of the robots is to crawl websites and recognize, what about are those websites and pages.This is done by indexing the keywords(keyphrases) on every single page of the website.

So the first thing You must do, is keyword research. This means, that:

1. Find the keywords best describing Your product or website.

2. You have to chose the one to optimize Your Ad. DO NOT put lots of different keywords in one Ad. Search Engines will not rank such Ads high and that means You will get no or few visits to Your Ad! Better write for every keyword a new Ad and optimize them for ONE KEYWORD.

3. Put this keyword to title. It is better, if You title starts with this keyword or phrase, BUT remember about visitors!!! If people see a title, that “looks ugly” (example - “Work at home online business make money …”) they will not click on that. Would You?

4. Put the keyword in first paragraph of Your Ad. It helps to rise Search Engine rankings, if You put it closer to beginning.

5. Use some more times (5-6 times if the length of Your Ad is about 300 Words). NB! If You do this to much, Search Engines will classify Your Ad as a SPAM.

6. Use the keyword as anchor text of Your links(example - if You optimize Your Ad for keyword “work at home”, then the link to Your website or Affiliate URL should look like this -> work at home). If You leave the urls just like this: http://www.mybusinessite.com, it will give no value to Your Ad.

7. If Your a adding pictures to Your Ads, write the keyword as ALT text.

8. Leave Your keyword in last 50 words.

The best software to do this is Keyword Elite. It is a keyword research software, that will help You find the right keywords, research competitors, most searched keywords and more valuable functions. You will need this software, if You wanna advertise free with best results. Click here to download it.

The recommended length of an ad is 200-300 words.

Ads for real People

Having a good description can be the difference between making the sale or not making the sale.

It’s important to try and put yourself in the position of the kind of person you’re trying to attract to your Ad and ask yourself what information you’d like to see in the Ad if you were the person looking to buy.

Short Ads with little information rarely perform well while the most successful Ads are the ones that include lots of information and descriptions and clear photo’s which answer people’s questions before they ask them.

It’s important to include as much information as possible and include details such as shipping terms, costs, your returns policy if you have one, the total cost, when the buyer can expect to receive the item, if you provide tracking information etc.

Generally speaking, the more information the better as this helps the buyer make an informed decision without having to contact you for clarification on anything that you may have overlooked when creating your ad.